Sonic.net Plans Gigabit Fiber Network in San Francisco (Release)

December 15, 2011 – 4:59 pm
SANTA ROSA, CA – December 14th, 2010- Sonic.net today announced it has filed a permit application to build a Fiber-To-The-Home (FTTH) network in San Francisco. The application encompasses an initial pilot region of two thousand homes in the Sunset District, and describes a five-year build-out plan which would reach most San Francisco premises. This network would be served from approximately 188 outdoor utility cabinets.The all-fiber network will offer full Gigabit speed Internet access to customers in San Francisco. Voice telephone service is also included. Construction of the San Francisco fiber network will begin in 2012, pending permit approval. Sonic.net currently offers copper-based broadband and telephone services throughout the greater Bay Area.

“San Francisco is our fastest-growing market for copper delivered Fusion Broadband+Phone service today, so we are very excited to bring our Fiber-optic upgrade process to the city,” said Dane Jasper, CEO & Co-Founder of Sonic.net.  “There is a huge demand in San Francisco for higher bandwidth services, and fiber is the only long-term way to meet this demand.”

The Santa Rosa-based company currently offers Fiber services in Sebastopol, Calif. Customers there can choose service with one or two included phone lines, plus ultra high-speed broadband at 100Mbps for $39.95 or 1Gbps (1000Mbps) for $69.95.

By using an all-fiber design, Sonic.net has limited the number of street-level cabinets required, while delivering future-proof services.

About Sonic.net Inc.
Sonic.net, founded in 1994, provides broadband access to consumers and wholesale ISP partners in a thirteen state region. Sonic.net’s flagship product is “Fusion”, which combines unlimited broadband and local and long distance home telephone service. For $39.95, every Fusion customer gets the maximum Internet speed possible at their location — up to 20Mbps — plus a traditional phone line with U.S. and Canadian calling included. For more information, visit www.sonic.net.

Get a Free Static IP from Sonic.net

December 13, 2011 – 1:37 am

Our Fusion Broadband+Phone service is undergoing continual ongoing improvement, with new features and greater reach as the number of customers rapidly grows.

Our last few new features have been on the voice side, so it’s time for something new on the broadband side of the product.

When we launched Fusion we wanted to keep things simple — and a bit expensive — so we only offered static IPs in one configuration: a big block of eight bridged static IPs, for $20/mo for residential customers and $40/mo for business locations*.

This allowed us to manage our IP blocks in a simplistic way, with little allocation complexity and no fragmentation. It also kept the product easy to understand and sell; if you wanted static IPs, the eight-IP block was the only option to explain.

And, from those who really needed static IPs along with the speed that Fusion delivers, we could collect a bit more money. This was back when Fusion was broadband-only, (phone service was not yet included) and pricing was up to $55 for residential, so a $20 static IP wasn’t quite as disproportionate as it is with the contemporary $39.95 product today.

Times have changed, Fusion has gotten less expensive and loaded with more features. So, our next feature is more varied IP options, including an absolutely free 1-IP static configuration for our residential Fusion customers. (Don’t know what a static IP is and why this is so exciting? See the tech briefing, “What is a static IP?” for background.)

So, the new options for static IPs for Fusion are now as follows.

Residential static IP options:

  • 1 IP: FREE!
  • 4 IP: $10/mo
  • 8 IP: $20/mo

Business static IP options*:

  • 1 IP: $10/mo
  • 4 IP: $20/mo
  • 8 IP: $40/mo

And, IPs can now be set up in real-time, using our self-service Member Tools portal. You’ll find the Fusion IP configuration tool there, under Connectivity -> Fusion. There’s no need to call, and it’s quick and easy. Your new IPs and settings are provided in the tool, and the network provisioning changes are made just a few moments later, allowing you to coordinate this activity for a time most convenient for you.

Once your new IP block is set up, you will need to configure your modem, router or PC to utilize it. If this process is unfamiliar to you, reading and asking questions in the Access Forum is a good start. Please note that our free features are generally unsupported by phone, so please, look before you leap!

I hope you find this expanded set of IP options useful. Please share this article and include a comment about what you will use your new static IP address for!

* Wondering why business IP pricing is higher than residential? Honestly, it’s what the market will bear. There is a dearth of well-priced broadband offerings that incorporate static IP for business customers. Product designed revenues are not always a direct reflection of actual costs, and some things contribute to billing at a higher level than others. That’s just the way things go.

Photo: ThinkGeek IP address doormat

What is a Static IP?

December 13, 2011 – 1:19 am

Image: NASA private intranet, circa 1993

You have probably heard people talk about IP addresses, and perhaps you nod your head knowingly, or say “uh-hu” when us techie folks mention them, hoping we will quickly move on to a more interesting topic soon. But there’s a lot to talk about: static IPs. Dynamic IPs. IPv6. IPv4. (What the heck happened to IPv5? Anyone?) We can even talk about running out of IPs!

To explain it simply, traffic on the Internet is routed using numbers, much like a telephone number. These Internet Protocol (IP) numbers give information about where the packet of information should be sent next. Much like (415)xxx-xxxx tells a phone switch in New York City to hand the call toward the San Francisco Bay Area, on the Internet a packet going to 50.x.x.x is destined for someone at Sonic.net.

As with a phone number, the next numbers defines the destination more closely; (415)563-xxxx routes the call toward central San Francisco. And, with an IP address, 50.0.1.x tell Sonic.net to send the traffic toward a specific city, toward the customer.

The last segment of the telephone number and of the IP address further identify the individual destination within the local serving area – a specific destination computer in the case of the IP address; a phone that is triggered to ring in the telephone example.

Now – static IPs. A dynamic IP is temporary – it’s given to you to use for a brief period of time, but it’s subject to change. As such, you cannot practically use it for much beyond consumption online, activities where you “make” the call (click for some content), not where your own system is “called”. It’s a bit like borrowing a friend’s cell phone to make a call – you could initiate a call, but there’s no way for someone elsewhere to know the number to reach you at without some prearrangement.

A static IP gives you your very own number on the Internet, an unchanging address which you can refer to. This isn’t particularly interesting for most day to day activities online, but there are some specific situations where a static IP is essential.

One simple example is a home webcam. Want to check up on your pet while your away, or keep an eye on the street outside your home while you are at work? (Wondering if the package delivery man really does drop-kick your packages off the truck at the end of the driveway?) An inexpensive networked camera, configured behind your static IP address can make this this possible.

You might also use a static IP to configure some basic home automation, allowing you to check on your thermostat or turn off an appliance. Or, access a home PC using the built-in Remote Desktop service – there is no need to pay monthly for a service like “GoToMyPC” (which is basically just a $10 per month workaround for people who don’t have a static IP.) You might run a game server, and invite your friends to play head to head. Finally, an employer might require that you utilize a static IP as an additional layer of security for remote access by a connected worker at home.

And, with just one static IP, you can use “port forwarding”, which allows multiple devices inside the home, all accessible by specific addresses that you select and configure. Want to learn more, or have questions? Visit our Forums!

If you’re a non-technical user of the Internet and the idea of these sorts of things makes you want to go outside and pull weeds in the garden, forget I brought it up. But, if you want to do some fun Internet-connected projects, a static IP is a key component. Now you know!

Web Hogs!

December 2, 2011 – 10:25 pm

I have always felt that our customers buy connections from us to use them. Abuse them. Hog up big chunks of the web. Fill up those tubes! And to just generally consume what they are buying: a big fast broadband pipe, to use however they see fit.

As more and more broadband providers have instituted caps, I have continued to say that caps are really not necessary and that even if congestion was to be a problem, consumption caps are the wrong way to address the potential problem: congestion during peak time on the network slowing everyone down.

The capping of Internet consumption is a hot topic. In the Bay Area, SF Gate’s James Temple has written about caps, and the folks at Stop The Cap have been fighting Canada’s proposed usage based billing (UBB) scheme as well as the capping by U.S. providers.

My opinion is that caps make little technical sense, and I believe that the fundamental reason for capping is to prevent disruption of the television entertainment business model that feeds the TV screens in most households.

It’s common sense — if you are selling a service bundle to a household that includes a subscription TV service, it would make business sense if there wasn’t enough broadband capacity to replace it.

As of 2008, the Nielsen Co. says that the average American household consumes just over 8 hours per day of TV. To replace this with some sort of innovative and interesting new Over-The-Top offering, it would consume roughly 480 Gigabytes per month (based upon Netflix consumption at their current top “HD” rate.)

Keep in mind that this is the normative household TV consumption, so roughly half of homes view more than this! Add in day-to-day Internet use and clearly the 150GB to 250GB caps which are typical today are an effective blockade.

Because I’ve got a contrary viewpoint on caps, when Diffraction Analysis contacted us to ask if we would participate in a study of real-world usage we decided we should put our money where our mouth was. We ponied up with anonymous, summary consumption statistics for their use in this study.

The results they’ve come out with are quite interesting. Their report, “Do data caps punish the wrong users? A bandwidth usage reality check“ is available for purchase on the Diffraction site, but the study author has also provided a summary on his Fiberevolution blog.

In it, he states that:

Data caps, therefore, are a very crude and unfair tool when it comes to targeting potentially disruptive users. The correlation between real-time bandwidth usage and data downloaded over time is weak and the net cast by data caps captures users that cannot possibly be responsible for congestion. Furthermore, many users who are “as guilty” as the ones who are over cap (again, if there is such a thing as a disruptive user) are not captured by that same net.

Their conclusion is reassuring, as it affirms our gut feelings about user behaviors and consumption: while heavy consumers may tend to be a contributor to peak load, their total consumption is a poor proxy for their impact during the potentially critical peak-load periods. We believe that if any bandwidth management were required, slowing the largest consumer down to the level of the next-largest and so on, in the specific moment during congestion conditions would be a more reasonable policy.

That said, note that bandwidth management is not used in our network. We upgrade links before congestion occurs.

What are your feelings about provider caps? Let us know in the comments!

Related reading:
Do data caps punish the wrong users? – Fiberevolution
“Bandwidth hogs” join unicorns in realm of mythical creatures – Ars Technica
The ‘Bandwidth Hog’ is a Myth – DSLReports

Sonic.net Goes International

December 2, 2011 – 8:49 pm

Sonic.net’s Fusion Broadband+Phone service is moving into the next phase of expansion:

Free international calling!

To kick off, we announced this week that our most frequently called country, Canada, will be our first free international destination for Fusion residential customers. Business Fusion customers can now call Canada for their domestic rate, just a penny a minute. See my recent article, “O Canada” (yeah, I know, it’s corny) for limitations and all of the details.

This is an exciting new capability for our Fusion broadband and home phone service, and I am really looking forward to seeing how our customers respond to this new feature.

Let us know in the comments, where would you like to be able to call free?

We will add more destinations soon, and the long-term plan is that calling to most countries will be free. Growth in our Fusion customer quantity will determine how quickly this will occur. So, tell your friends about Fusion!

"Anticipation" -- © Robert S. Donovan -- Flickr/booleansplit

O Canada

November 30, 2011 – 6:06 pm

Toronto Harbourfront ©@gallerymagdic/Flickr

O Canada!
Our home and native land!
True patriot love in all thy sons command.
With glowing hearts we see thee rise,
The True North strong and free!

Our next residential Fusion feature:

Free calling to Canada!

Canada is our #1 international destination, so this will save our customers thousands of dollars every year. Just pick up the phone and call, Fusion now includes nationwide calling plus calls to Canada, free! (For up to eight hours of international calls … see all the fine print below.)

With Fusion, it’s all about the free stuff!

Fusion offers the fastest broadband without usage caps, a real land line phone service with unlimited nationwide calling, voicemail, caller ID and even free 411. And now, we’ve added free international calling to Canada!

With Fusion, you are liberated from traditional broadband and telephone services, and now you are free to call just a bit further.

The Fusion vision is to build the ideal service: fast unlimited broadband with strong privacy policies, plus unlimited phone service and lots of features included free. Thank you for your support as we continue to work to make this vision a reality.

Sincerely,

Dane Jasper
CEO & Co-Founder
Sonic.net / Sonic Telecom

P.S.: We all very much appreciate your mentions online. Your enthusiasm for our service and the team really helps keep us going — and growing. Click the “Like” button above to share this post, then click over to Facebook and hit “Like” to support us. On Twitter? Click the tweet link to tell your followers what you think about Sonic.net, and “Follow” @sonicnet for updates from our team.

* The fine print: Destinations which are billed as domestic are billed at the same rate as a domestic U.S. call would be; free for residential Fusion users, 1¢ per minute for business Fusion users. Free residential international calls to Canada are limited to 8 hours of calling per month. Business international calls to Canada at 1¢ per minute are limited to 8 hours per month. After 8 hours, calls are billed at 2.5¢ per minute.

CENSORED

November 16, 2011 – 10:12 am

Today, Congress holds a hearing on a bill that would create America’s first system for internet censorship. Stand with us to stop it.

Please join the Free Software Foundation, EFF, Public Knowledge, Creative Commons, Mozilla and Sonic.net in speaking out against SOPA and PROTECT-IP. These bills give too much control of the Internet to the entertainment industry, and threaten to fundamentally change the Internet we all use every day.

To take action, please write congress.

To learn more about this threat, please watch the video:

PROTECT IP Act Breaks The Internet from Fight for the Future on Vimeo.

The Apple effect on ISP traffic

October 18, 2011 – 11:09 am

 

On October 12th, Apple released the newest version of iOS for it’s handheld devices, iOS version 5. This update is available for virtually all of their i-devices.

A customer asked, “I’d be interested in hearing if Sonic sees a significant traffic spike today due to “massive Apple updates day”, so we decided to pull some stats.

The answer is that yes, there is a substantial increase in traffic starting the day the update was released. We host the Apple update content locally on Akamai CDN servers in our datacenter, so this doesn’t affect our network edge, but you can see the bump in traffic from the CDN cluster itself here.

New Sonic.net Fusion voice features

October 5, 2011 – 3:16 pm

As our Fusion customer quantity grows, we are working diligently to improve the service. So, I am very excited to tell you about our next set of free Fusion Phone features:

Forwarding illustrationCall Forwarding:

This has been one of our most requested features. With our new free call forwarding feature, you can now forward your Fusion number anywhere you’d like — to your mobile, or a landline elsewhere. It’s handy when you travel too: forward your home or office Fusion number to your mobile.

You might also use forwarding if mobile service is poor at your home: give callers your Fusion number as your primary number to reach you, then turn on forwarding to your mobile when you depart your home. When you get home, turn off forwarding and take calls on your reliable Fusion landline. Callers  only need to know one number to reliability reach you, at home or away.

To turn on call forwarding, just dial *72 (star seven two) and follow the prompts. To turn it off, dial *73. You can also use our new voice portal (news on that below) to manage forwarding from any connected web browser.

Caller ID displayCaller ID with Names:
Fusion Phone service has always included caller ID, a feature which traditional phone companies charge as much as ten dollars for. But, while we have always included the basic Caller ID with number, we didn’t provide the caller’s name because there is a per-call cost involved in accessing the unified carrier database that includes this information.

Now, because we have thousands of Fusion subscribers, it has become economical for us to include the name feature too. So, if the data is available, you will now see caller names along with their telephone number, for example your caller ID display would show 415-555-1212  JOHN SMITH. Newer telephones will even read the name out loud while you dash to the phone. Note that you will still see some callers appear as “UNKNOWN” or “WIRELESS CALLER”, but if a name is available in the database, we will provide it.

Hunting:

Also known as “rollover”, hunting with Fusion two-line service allows a small business or busy household to have their primary number ring on the second line if the first one is busy. If both lines are busy, you can send the call to voicemail.

When combined with FaxLine, a small business or home office can use one or two numbers, with or without hunting, plus a separate dedicated FaxLine fax number. Two-line Fusion also delivers broadband at twice the speed, so that’s another bonus! If you’d like to upgrade to two-line service, just contact us to get started.

Voice portal screenshotVoice portal:

To manage this growing array of features, we have launched a new Fusion voice management web portal. You can manage features like voicemail, call waiting and forwarding, plus view call details. Here is a complete list of the Fusion voice features and settings which you can manage online today:

  • Voicemail settings
  • Call waiting configuration
  • Caller ID blocking
  • International call blocking
  • Call forwarding

To access the Fusion voice portal, visit the voice portal in the Member Tools. Here is a direct link to the voice section: http://j.mp/Voice-Portal

Support & Forum:

Support is super-duper busy setting up new customers, so if you have questions about using these features or about Fusion voice service in general, it would be very helpful if you would visit our voice forum at: http://j.mp/Voice-Forum

Please tell a friend!

As you have probably noticed, your Fusion service gets better as we grow. Subscriber growth is the key, so I am asking for your assistance: please tell a friend or neighbor about Fusion today. Just ask, “Have you heard about Fusion from Sonic.net?” If they haven’t, tell them about us, and encourage them to visit the Sonic.net site to learn more and to switch. If you do, I promise that we will keep giving you more and more groundbreaking capabilities!

The Fusion vision is to build the ideal service: fast unlimited broadband with strong privacy policies, plus unlimited phone service and lots of features included free. Thank you for your support as we continue to work to make our vision a reality.

Sincerely,

Dane Jasper

CEO & Co-Founder

Sonic.net/Sonic Telecom

P.S.: We also really appreciate your shout-outs on Facebook and Twitter! Click the “Like” button and share on Facebook: http://j.mp/Sonic-Facebook
Are you on Twitter? Tweet to your followers to let them know what you think about Sonic.net, then “Follow” us too: http://j.mp/Sonic-Twitter

Sonic.net offers free FaxLine service

September 12, 2011 – 10:30 pm

FaxLine delivers PDF to email

Announcing the availability of FaxLine, our new fax to email and fax sending feature.

Now, at no additional cost, Internet access customers can get their own FaxLine number from Sonic.net. Received faxes are sent via email as standard PDF files—easy to print, store, and forward. If receiving faxes is useful to you, just visit the FaxLine Member Tool to set up your new fax number.

You can send faxes now too. To send a fax, just create a PDF file and use our Send a FAX Member Tool to upload and send. (You don’t need to set up a FaxLine recieving number if you are only sending faxes.) Most software will save or export as PDF, but if your source material is paper, you will need a scanner; I recommend the Fujitsu ScanSnap. When you send a fax, you will receive transmission confirmation via email, plus there’s a log of transmitted faxes in the tool for your records.

Questions about FaxLine? It’s one of our new beta “Labs” features, so please see the Labs section of the Sonic.net Forums for questions, suggestions and discussion.

Our team is always working to improve our services, and I hope you find FaxLine to be a useful new feature!

Fax is pretty retro, so we’d love to hear what you might use it for. Visit our Facebook page and tell us!

Sincerely,

Dane Jasper
CEO & Co-Founder

P.S.: For offices needing a Fax number for each staff member, you can add multiple FaxLines for a monthly fee. See the FaxLine tool for details.