Sonic.net Traffic Leaps on Netflix “Arrested” Release

May 28, 2013 – 5:27 pm
Netflix "Arrested Development" release bumps Sunday/Monday Internet traffic by roughly 40% over normal

Netflix “Arrested Development” release helped bump Sunday/Monday Internet traffic 40%

Netflix’s release of Arrested Development appears to be enjoying some strong uptake. Typically we see normal or slightly reduced Internet traffic on a holiday weekend, but the surge in broadband use on Sunday and Monday was substantial, an almost 40% bump in overall usage.

Compare Saturday the 25th with Sunday the 26th, after the Arrested release. And, strong demand continued Monday (binge viewing?), compare Monday the 27th on the right to the left-most sample, Monday the 20th.

While the reviews of Arrested Development have been mixed, its success certainly could be measured here on our network.