Month: February 2009

Sonic.net & HDTV

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We’ve recently gotten into the television business. It’s something we’ve done rather quietly so far, as we can really only install a certain amount with our current staff.

Television is something that I see as a natural synergy with broadband access, and it’s a bundling opportunity for customers who want to save a bit of money. This evolution is part of the “Fusion” philosophy; a goal of delivering broadband, landline voice, mobile voice and television, either together or a la carte.

Sonic.net DirecTV allows customers to bundle with their Internet access for a discount, plus manage customer service, installation and repair all through Sonic.net’s great local staff.

The other good news though is High Def. Through our partnership with DirecTV, we’ve got the largest number of HD channels available, currently at 104. A recent Pike & Fischer report compares DirecTV and Verizon FIOS (103 HD channels) to cable and concludes:

Quote: “Comcast, the largest cable operator in the United States, has one of the smallest selections of HD channels, according to the study. Comcast in some markets is offering less than 40 HD channels, although the company’s marketing focuses on its large selection of HD movies, TV shows and other content available on demand.

Cable networks do not have the same capacity as Verizon’s all-fiber infrastructure and DirecTV’s satellite coverage, and thus face more constraints on bandwidth for HD channels.”

So, nice news about HD and Sonic.net DirecTV. We’ve got lots of great HD options!

Supporting Amgen Tour of California

The City of Santa Rosa IT team and Sonic.net were a big part of the first stage of the Amgen Tour of California event. Sonic.net provided key infrastructure for the Amgen Tour television production and for the local events in Railroad Square.

Feeding the television production’s main Sat-Link truck, Sonic.net provided a 10Mbps/10Mbps FlexLink Ethernet connection. This circuit was delivered with just two weeks notice. (The typical turnaround for these type of products is 30 days.) The fast Ethernet symmetric connection was used to deliver a LAN for a day throughout the High-Def TV production area, serving various production trailers.

In Railroad Square, Sonic.net provided a fast DSL connection to deliver video to the “Jumbotron”, keeping race fans updated with news on the race.

We are very excited about our new FlexLink Ethernet and Fusion ADSL products, which are available for both business and residential users. Sunday’s event was a great chance to show off the capabilities of these fast products.

FlexLink offers 1.5Mbps (T1) up to 30Mbps Ethernet connections for business users. FlexLink includes strong service level agreements with a four hour repair response which is essential for business. FlexLink Ethernet has widespread availability, going beyond the length restrictions of consumer DSL connections.

Fusion Broadband DSL provides asymmetric broadband service using a dedicated line, with optional conventional line shared voice telephone service coming soon. Speeds offered range from up to 6Mbps/1Mbps to 18Mbps/1Mbps. In the future, Fusion Broadband will offer pair bonding for faster speeds at all distances, and faster upstream speed options are also in the works.