Month: September 2010

Why include phone?

Recent news (SFGate) on landline phone service isn’t what most in the telecommunications industry would call good; nearly 30% of households no longer have landline home phone service. This is up from around 25% of homes that had cut the cord a year ago. Disconnections are accelerating, with 1% of consumers dropping their landline home phone service each quarter.

In addition, the National Center for Health Statistics, a division of the US Centers for Disease Control reports that roughly 15% of those who do have home phone service make little or no use of it! (The NCHS/CDC tracks these stats so they can better understand telephone polling results for public health studies.)

So against this clear trend, why does our newest product, Fusion, include landline phone service?

There are a number of reasons, and I hope the sum of them is enough to make the case.

In designing Fusion, we hope to reset your expectations about both broadband and voice telephone service.

At the core, Americans are fed up with overinflated, complex phone bills. I don’t think customers want to drop home phone service, but everyone clearly wants to stop spending money on overpriced phone service that they make very little use of. In our customer surveys, we have found typical home phone bills in the $25 to $55 range. These bills are ridiculous, and not well justified by actual costs.

Costs are the key to the Fusion equation. uses copper “phone” lines to connect your home or business to our equipment in the central office for Fusion broadband. These lines themselves have the same cost whether they carry data only, or voice and data. This makes the incremental cost of delivering landline voice alongside the broadband data very low.

Second, we don’t use home phones the same way we used to. Most of us take the majority of our incoming calls on our mobile phones. (Note that CDC statistic above!) This makes landline phone service a prime target to terminate, particularly if it’s expensive.

But at the same time, this reduction in minutes of voice calling usage means a reduction in the usage related costs for carriers like us. The fact is that people use landline voice less than ever before, while per-minute usage costs are dropping for carriers. These complimentary trends allow for aggressive new thinking about what voice “should cost”.

These trends let us deliver voice with a difference; Fusion simply includes voice with unlimited nationwide calling for residential users, and for businesses, a simple $0.01 a minute for calls made nationwide.

At the right price, landline phone service is a convenient and useful tool. Landlines don’t drop calls like mobile phones often do, and the voice quality is better so you can really understand the person you are talking to. Landline service is also useful for fire and burglar alarm systems, medical alert systems, gates and call boxes and more. But I wouldn’t pay $35 for landline voice. Heck, I wouldn’t pay $15 for it, and nor should you!

Having a reliable landline at home also offers peace of mind. Reliable 911 service which provides physical address information to emergency responders is a key lifeline, and it’s awful that so many households do without because it has been overpriced. And because landline voice service is DC (direct current) powered from the central office, it works even when your household power is out.

If what I was trying to sell was the same old $25+ landline, I wouldn’t bother, it just doesn’t make any sense anymore. But fast and inexpensive Fusion Broadband+Phone delivers the fastest broadband plus included landline phone. I hope Fusion will help reverse the disconnection trend.

Fusion Standalone Price Reductions

With the simplification and uncapping of Fusion, we are also delivering additional value and cost savings to many of our existing standalone (data alone, without voice service) Fusion customers.

First, I’d like to say thank you for being an early adopter of our Fusion Broadband dry pair service. As we have done in the past, we are committed to delivering you more capabilities and value as we evolve the Fusion service. This means you get the same deal new customers do – up to 20Mbps broadband and phone service, for a simple low price: $50 residential, or $60 for small business.

To provide an example, an existing residential dynamic IP Fusion customer was paying $55/mo for 12-18Mbps capped service, with no voice. Now, with Fusion Broadband+Phone, that rate will be reduced to $50, and the circuit will be completely uncapped for speeds of up to 20Mbps (distance and loop quality allowing.)

Because Fusion now includes voice service, the customer can also opt to have us activate voice service too! The only cost would be the applicable voice taxes and fees.

If you have existing Fusion and would like to activate voice with a newly assigned number, please contact customer support and they can help you select a new number. If you have existing Fusion and would like to port a number from another carrier, we will be ready for that soon, please stand by!

Price reductions and speed cap removal will be completed for existing customers shortly. You do not need to take any action to receive a price reduction or increase in speed.

For customers who do not want to activate voice, you certainly don’t need to, and for customers with rate limited (capped) service at a lower cost than the applicable current price point, your service and price will remain unchanged. For example: 3-6Mbps speed capped residential dynamic IP Fusion was $45/mo. That customer’s bill will remain unchanged at that location unless the customer asks us to upgrade and uncap or add voice at the new $50/mo rate. The choice is yours.

Again, thank you for being a Fusion customer, and please tell your neighbors about our newly expanded service!

Fusion Launch

Fusion reactions power the stars, and the rising star here at is our new “Fusion” Broadband+Phone service. (Direct link: Fusion Residential | Fusion Small Business)’s carrier class network delivers a number of exciting new products for our customers. One of the most innovative of these new offerings is our Fusion service, which offers broadband access and telephone service without compromise.

Fusion service is delivered without artificial speed tier limits or usage caps. Fusion can deliver up to 20Mbps with a single line, or twice the speed (up to 40Mbps) with two lines bonded.

Fusion combines traditional landline phone service with the latest ADSL2+ broadband and bonding technology. There are no complex speed choices and no artificial speed constraints.

Just select the number of phone lines you need, and we will deliver the fastest possible broadband along with landline telephone service.

Fusion is a simple and exciting concept; a powerful combination of data and voice service elements.

To learn more about Fusion Broadband+Phone, visit and select Solutions for Home or Small Business.