I’m flying across the US today, enjoying in-flight Internet access along the way. Internet access in the sky changes the equation for travellers, particularly for business users, allowing them to stay in touch and productive, despite zipping along at 550mph.
While I’m feeling a bit spoiled by this handy access (and a bit disloyal to GoGo as I post this), the in-flight monopoly reminds me of some of America’s issues with terrestrial Internet access. Up here in the sky, I’ve got one choice, just as most Americans have just one choice for fast Internet access in their homes.
And just as consumers on the ground do by switching providers frequently, or calling for a better price every year, I’ve got to game the billing system in order to get a fair price. In my case, by connecting via VPN in order to buy a flight pass using the Sonic IP, yielding a much lower price than is offered onboard. (Is charging me more once I’m on the plane fair? Maybe @GoGo will respond with a comment below. Tip: If you forget to pre-purchase before your flight and are feeling gouged, buy 30 minutes of access, then use the Sonic VPN to connect to gogoair.com and buy more time or a segment pass at a lower cost than is offered onboard.)
At Sonic, our goal is to deliver more and more value for our members, at a fair and simple price. While we do from time to time run specials (like a month free, or a free Roku, or a monthly discount, or $5 off with a television bundle, etc) for new members, we don’t do the routine “call the cable company every year to threaten to cancel, fight, renew/re-negotiate” with our customers. No matter how you come in, you end up in the same place in the long run. That’s fair.
Why? Because we’ve got a mission: fixing the state of Internet access in America.
We want to partner with our members in that mission, and part of that is the financial support which you provide every month by being a member. Every dollar supports building a better product for you, our Sonic members.
Fixing the Internet will take a huge movement, which is why we work so hard to recruit new members to our mission. That’s is why we love seeing our members referring their friends, family, and workplace to Sonic. Thank you very much for spreading the word about our mission.
Together we can build a new Internet access model for America, beyond just one choice, beyond cable. One without artificial tiers and usage caps, with $40 gigabit fiber, while protecting the privacy of our lawful customers. It’s going to take time, and a lot of money. But it is possible, and I look forward to doing it, with the support of our members.