Author: Dane Jasper

Sonic Fights to Save Internet Competition

Sonic was founded on the idea that every home and business in America deserves fast, affordable access to the internet backed with the friendliest customer care around. No outrageous prices. No hidden fees. Our goal is, and always has been, simple: fast, affordable internet for all.  

Now, our goal and the very idea of competition is being threatened. In May, the USTelecom Association, a lobbying group that represents AT&T, Verizon, CenturyLink, and Frontier, among others, filed a petition with the Federal Communications Commission (FCC) to eliminate independent carriers’ access to key infrastructure. Sonic and many other competitive ISPs across the country use this infrastructure as a sort of bridge to broadband. In fact, it was access to this infrastructure or “UNEs” that helped lower barriers into the telecom market and spurred deployment, investment, and innovation among competitors — a tactic that remains successful today, most notably for Sonic.

If this petition were granted, it would dramatically raise prices on consumers, hinder access to high-speed internet, and impede Sonic – and others like us – from continuing fiber deployment. Worst of all, it would leave consumers with fewer remaining options for an ISP (some of which are the most hated companies in America).

Supporting our customers is one of Sonic’s core values, so we partnered with INCOMPAS to take a stand for your access to competitive choice. We asked our customers for support in saving competition and received an outpouring of letters to the FCC opposing the recent US Telecom petition. Along with Sonic, customers from ISPs all over the country submitted comments and told their stories on why telecom competition and their ability to choose their provider is important to them.

John D. Cappelletti, Vice President of Finance and Operations at Split Software, chose Sonic for his business. Without our services, John would be impacted by “higher costs, poor handoff equipment and terrible customer service” at the hands of our competitors.

In order to keep customers like John happy, the telecom industry needs to remain stable with choice and competition. In an effort to combat the USTelecom petition, we have filed comments with the FCC alongside more than 9,000 concerned citizens (residents, business owners, schools, and others) who have voiced their concerns to the FCC.

And in further support in the validity of our fight, there is a new economic analysis from William P. Zarakas, a principal at The Brattle Group, that shows competitive local exchange carriers, like Sonic, have led the charge in fiber network buildout over incumbent players. “The presence of a third facilities-based competitor in 1,307 census blocks would almost certainly not have happened if not for the availability of UNEs. For Sonic, UNEs served to effectively lower the barriers to entering facilities-based competition, and advanced the FCC’s objectives of enhancing investment in broadband networks,” said Zarakas.

We’ll continue being a voice for our customers and fighting for fair, affordable internet. We have and will always stand up for our customers, and for their right to choose an ISP that puts them first.

Below are additional customer quotes about our service:

  • “As a County Office of 42 Districts, cost is one of the main factors considered due to schools using public funds and having tight budgets. Sonic not only provides the lowest cost, but their customer service is by far the best I have seen, from the CEO to the installation crew,” said Candy Amos, Information Systems Support Analyst at Sonoma County Office of Education.
  • “I’m software engineer and participating member of the IETF (Internet Engineering Task Force). Needless to say, the internet is crucial for me. I could not communicate with my team around the world if it were not for reliable, fast internet access. That’s why I’m a customer of a CLEC (Competitive Local Exchange Carrier), because the big two options for internet access — AT&T and Comcast, in my case — are horrible choices.” – Nicholas Hurley, local Sonic resident user. (the views expressed are those of a participating member of IETF and do not necessarily represent the views the IETF)

Net neutrality lives on with Sonic

You may have heard: the internet as we know it is in grave danger. This isn’t a new topic. This is something that’s been in the news and at the top of Sonic’s radar for years. But we’re here to tell you that no matter what happens, Sonic remains committed to the principles of net neutrality.

Sonic always has and always will keep our internet connections open and equal. You can watch what you want, when you want, on any content provider you choose (Netflix, Hulu, HBO, SlingTV — it’s all the same to us). We will continue to protect your right to privacy, and your right to not have your own data or internet usage information sold or shared. Ever. We will never charge you more to access certain sites, and we will never slow down others for any reason. Sonic will continue to stand up for everything net neutrality stands for, whether the regulations require it or not.

The bad news? It’s looking highly likely that net neutrality is going to be repealed nationwide. The good news? Regardless of which direction legislation takes regarding net neutrality, we are here for our customers, and our network will remain neutral. You still have a choice in who you choose as an internet service provider. You can choose to support ISPs that keep their internet connections open and equal for all. Whether that’s Sonic or another local option in your area, you can choose to support those who support fair regulation, such as net neutrality.

Since the beginning, Sonic has stood up for our customers. And that’s never going to change.

For us, the responsibility we have to our members is not a passing trend. When we say there is nothing more important than the customers who make up the Sonic network, we mean it. We’ll continue to back up our words with official policies that benefit you.

And we aren’t giving up yet. You still have time to contact your representatives and demand that they step in and tell the FCC to continue to protect your rights online. Call, write, email, and stay engaged. The FCC’s vote on repeal happens December 14th unless Congress steps in to stop it.

Please also share with your friends, family, and colleagues: you have a choice to support the ISPs that continue to support net neutrality and consumer privacy.

Post and share:



Post-fire Update

It has been more than three weeks since the fires started in the North Bay area, and while the fires are extinguished, the difficult process of recovery has only just begun. California’s largest wildfire has badly hurt our hometown, with Santa Rosa losing many lives, and thousands of homes. Residents throughout the effected North Bay need our help as the long recovery begins.

Before I get into those details, I want to cite the consistency, reliability and compassion of the Sonic team here. I have seen a group of people who have been challenged, who have risen to that challenge, supporting each other and our community throughout this disaster. I wrote an open letter to the team, which I encourage you to read, here.

As for Sonic’s network and services, we continued to provide both broadband and telephone services to our communities throughout this crisis, with no widespread outages. The engineering team here has built a solid network and a reliable service. Some news coverage on this can be found here: North Bay internet service provider quickly rebuilds

This disaster has reinforced for me a number a points about household safety and the importance of reliable utility services, and I’ve got a few suggestions and tips for you to consider, which I will include below.

But first, many in this community are now struggling financially, and could use support in this very difficult time. To have lost everything they owned along with their housing is a massive blow for the families in our community. To assist, a local recovery fund has been set up, and if you are able I would encourage you to donate to the fund. All money raised will go directly to those with real needs as a result of this disaster. You can donate now at:

Now, I have a suggestion for your household, no matter where you are located. This disaster highlighted the importance of wireline home telephone service. Many Sonic customers received robocalls which were their only alert to evacuate. Make sure you have the best chance of having reliable telephone service in a crisis by equipping yourself well in advance. It’s easy, and inexpensive, and it could save your life.

To start with, every home should have a wired telephone, because cordless phone systems require power. An inexpensive wired phone can be purchased for about $15, see Amazon here for suggestions. Consider placing it on your bedside table, and don’t be tempted to disable the ringer.

For those with Sonic’s FTTN or Fiber service, backup power is required for voice service during a power outage. Fusion FTTN customers can use a single battery backup unit to power three critical items: the Internet router, the telephone adaptor, and your cordless phone base station. All three of these will generally be located in the same spot, so this is an easy way to keep both your internet and voice telephone service working for hours during a power outage. For those with Sonic Fiber, a battery backup is also required for service during a power outage. If you did not have a battery backup installed during your fiber setup, I would recommend obtaining one.

For both of these applications, consider a small battery backup such as the Back-UPS Connect.

If you have any questions about voice functionality during a power outage, please reply and let us know by writing to to support for assistance.

Thank you for your support of our company and our community as we recover from this disaster.

-Dane Jasper


So proud of the Sonic team

An open letter to the 423 members of the Sonic team:

As we close out a catastrophic week here in the North Bay, I wanted to gather my thoughts and share some of them as we go into our weekend.

First I wanted to comment about that coming weekend: our outside plant team has been working hard this week to build a new fiber optic cable route to our customers in the the Fountaingrove business park, where the fiber feed to the North on Old Redwood was destroyed by the fires.

We asked the OSP team to continue work on Saturday in hopes of completing the repairs on Monday or Tuesday of next week – but they volunteered to continue on and work through Sunday, to knock this out, to get those businesses and their employees back to normal work on Monday AM.

I am really touched by that dedication, and my thanks go out to every one of you on that team. Notable also is that this is Sonic’s first self-performed aerial construction. We are doing a rapid build of three miles of new optical plant on an emergency basis, with our own team. Amazing teamwork to see.

I also want to thank all of you for supporting each other in so many ways. I’m hearing from evacuated staff who are staying with their co-workers, I’m seeing kids here playing or watching movies together, and I’m hearing about staff providing clothes, supplies, and emotional support. And thank you also for those who have helped Jen as she has led our efforts to shelter staff and families here at the offices.

I’m also seeing our teams supporting our community and our customers, and I’m very proud when I see those efforts too. Staff have been cooking at local shelters. We loaned out Zander from our geo team to support Calfire’s GIS efforts. Our installers and NOC whipped up a VoIP phone system for the Volunteer center in a day, and then expanded it for them a couple days later. We are supporting businesses that are relocating with expedited fiber network delivery in our business parks. And all of these things have happened without my input or direction: staff and the teams have taken the initiative to assist the community and our customers in all of these ways. Thank you.

I knew all of you were amazing, before these fires. I saw it every day, in the small things, the praise from customers, the loyalty and dedication to our mission, and to our members, and to each other. But this week has really shown me even more clearly what wonderful people you all are. Thank you for that.

This community and members of our Sonic team will have real challenges in front of them in the coming months. Lets stick together and continue to support them. Some have lost their homes, some have parents or family or friends who have lost homes, and some have family who have lost their jobs because businesses have been destroyed.

This is an opportunity for us all, to continue to make a difference for those here at Sonic and those in our community who are only beginning their process of returning from the devastation of these fires. Together we can do it.

-Dane Jasper


Sonic tops EFF privacy scorecard

We put our members first, and that’s especially true when it comes to privacy.

As the industry leader on consumer privacy protection, we guard our customer’s data like no one else because we understand that your use of the Internet is private, and that we must ensure our members feel secure.

Recently the Electronic Frontier Foundation published their annual “Who Has Your Back?” report. It marks another year that Sonic has received a perfect rating, our fifth such achievement in the five years that Internet access providers have been ranked by the EFF. Each year we have been awarded a perfect score because we lead the way in industry best practices, refuse to sell our user’s data, and advocate for our customers and their privacy. For us, it’s not complicated: our members deserve an internet service provider who won’t share or sell their personal data.

Leading the way on privacy.

Since day one, our policies have always taken into account the best interests of our members and these policies are especially relevant now. California is currently considering legislation that would install statewide privacy rules after prior federal protections were repealed. This could mean setting a major precedent in terms of where the limits are when it comes to ISPs and the unique access they have to their users’ personal data.

So, what does this proposed legislation mean for Sonic and for our members?

California legislators will soon consider whether or not to enact new rules governing what internet service providers are allowed to do with customer data. These new laws would require:

  1. ISPs to obtain customer permission before using or selling their personal data, permissions that could also be revoked by the consumer at any time. This would give Internet users a real choice about their privacy.
  2. Prevent ISPs from offering incentives or discounts to customers if they opt out of choosing privacy protections, along with prohibiting ISPs from turning away those who choose to have their data protected. This would mean never having to choose between protecting your personal data and receiving service.

This is legislation that could set an enormous precedent in favor of privacy protections for consumers. It presents an opportunity to make a tangible, significant difference, and Sonic is in full support.

With the recent attacks on net neutrality and now your privacy, we want you to make your voice heard. You can write your local representatives and let them know that you are in favor of restoring broadband privacy rules that restrict your broadband provider’s ability to sell your data without your explicit consent. And we’ll do the same. Write a letter to your representative here.

But regardless of the outcome of this legislative effort, Sonic’s stance remains constant: we will never sell your personal data. We won’t change our minds or our protective policies, regardless of whether or not this legislation passes. Sonic has got your back, and that’s something you can count on.


Net Neutrality Day — now what?

On Wednesday, Sonic and thousands of supporters came together for a day of action to save the internet. The Sonic team was at the San Francisco Mission BART station Wednesday, educating the public about the importance of net neutrality. Keeping it fun, yes, those are tattoos! (the temporary kind). We also sent a call to action to our customers, posted on our website, submitted letters to Congress, and spoke with anyone that would listen about the importance of Net Neutrality.

In fact, I did a Reddit AMA to chat with users about the critical importance of fighting to keep current net neutrality regulation that keeps the internet open and equal for all in place. I also wrote a San Francisco Chronicle opinion article on the importance of net neutrality.

For more on the topic and its importance, here is a roundup of some of the recent coverage to get you up to speed:

The outpouring of support for Net Neutrality Day was nothing short of inspiring. Over 2 million comments, 5 million emails, and 125,000 calls were made to the FCC. You fought alongside Sonic and countless others for your internet freedom. You told the FCC and Congress that you deserve open and equal internet access.

But our fight is not over. On Monday, the FCC will stop accepting constituent feedback on Net Neutrality regulation. Until then, your continued support in sharing news stories, posting on social, and submitting your letters to Congress and the FCC is more important than ever, so if you haven’t commented yet, please do so today.

Thank you for joining Sonic as we continue to fight for your freedom on the internet. Share this with friends. Post on social media, or forward this message. We’ve only got until Monday to make our voices heard!

Don’t Feed the Trolls

Patent trolls, also known as non-practicing entities (NPEs), are a category of companies and law firms that use patents as weapons against legitimate businesses. While inventors do have legitimate interests in licensing their intellectual property, trolls simply try to extract payments, deserved or not, from legitimate businesses.

This year Sonic was pursued by a troll who controlled a number of patents related to DSL technology. These patents were already fully licensed by the manufacturers of the DSL equipment and DSL chipsets that we utilize, but the troll hoped to “double dip” by going after end-user companies like Sonic as well, companies that simply buy and use DSL equipment. This would be akin to you buying a scanner from Xerox, who has license to any necessary patents, then finding a random law firm coming after your business just for using the Xerox scanner you purchased. Or being asked to pay a troll, because you used the WiFi router you purchased to provide Internet access to guests at your hotel.

Trolls generally hope to settle their lawsuits for a payment, so we quickly came to the conclusion that we will not feed the trolls by settling for any amount of money, no matter how small. I would much rather spend any amount on defense rather than to supply easy money to the exploitative business of a troll.

So I am please to report that we have just concluded the lawsuit against us, paying $0.00 to the troll. We would not sign a non-disclosure agreement, so we can publicly disclose that we beat this troll at their corrupt game. I encourage all companies to stand up against exploitative and illegitimate troll lawsuits: don’t be a source of easy money for trolls, no matter how small the settlement amount.