Net neutrality is dead. Long live net neutrality!

Congestion Ahead, Expect Delays

Netflix has begun paying a fee to deliver their site’s content to Comcast and Verizon Internet customers who want to access it. This is in addition to the fee which Comcast and Verizon customers themselves pay to access “The Internet”, which of course includes Netflix. The customers pay for Internet access, but the two carriers caused or allowed congestion on their networks in order to limit Netflix’s ability to deliver to their mutual customers.

The fix? A payment from Netflix to both Comcast and Verizon to assure that their traffic makes it to the end-user. Call it “protection”, if you’d like.

The FCC appears to be saying that this is okay, despite this sort of thing being the basis for network neutrality, the principal that all traffic should be treated equally and without discrimination. Net neutrality is dead.

Here at Sonic, we appreciate the Internet. The Internet is why you subscribe, and we are happy to be your choice to deliver a fast, friendly and reliable conduit to access the Internet sites and services that you want. While we do have a lovely home page and we provide a nice array of extras, we understand that the reason you subscribe is to access the Internet. (Thanks, Internet, for being awesome!)

So, we don’t disadvantage any source or type of traffic. Sonic Fusion service has no speed tiers and no usage caps. We deliver the fastest and most consistent performance possible at your location, regardless of the what you are downloading from the Internet.

We are also happy to host content delivery equipment as close to our customers as possible. By partnering with large content sources, we save money on Internet transit while delivering the best performance to our members.

At Sonic, we believe that this is not only the right thing to do, it is also a competitive advantage. (Please tell a friend!)

Long live net neutrality!